Packaging Design for Line of Products

Project Date:

March – June 2022

Overview:

A full line of brand new boxes and labels for a rebranding project & new product launches

My contributions:

Color palettes, background illustration, custom icons, and over 80 ready-to-print boxes and labels

Challenge:

Redesign existing soap boxes, incense boxes, and bottle labels to match new branding; design labels for brand new products.

Objective:

Apply new branding across all packaging that stands out from the competition and visually communicates the company’s personality and value propositions.

Vibe:

Dark. Witchy. Astrologically charged. Art forward. Inspired by vintage apothecary labels & tarot cards.

Tools used:

Adobe Fresco & Illustrator

More Than a Label

Additional tasks related to this project:

color palettes
graphics for ads and marketing assets
product mockups
supporting background illustration & icons
managed asset library to track color hex codes, illustrations, certification pngs, etc

Lessons Learned

This was a really big project, so there was a lot to learn. Here’s a few of my takeaways:

I got very, very comfortable working in Adobe Illustrator and preparing files for print
I kept an asset library updated consistently as I developed new color palettes and created packaging icons
I worked on managing priorities as I juggled the daily tasks of my job during a big launch project
I developed systems for consistency and efficiency with repetitive tasks
I dug deep into the advanced functions of Asana to facilitate helpful project management