Web Design for Ethical Jewelry Brand

Project Date:

Website launched in the Fall of 2021

Overview:

Nature’s Twist is an ethical gemstone dealer and jewelry making brand that needed a website. I worked with them to establish brand guidelines and build a responsive Shopify site.

My contributions:

Brand style guide, wireframes and mockups, website build in Shopify.

See live site >>

Challenge:

Create a mobile-optimized e-commerce site that’s easy for shoppers to browse.

Objective:

Give fans another way to shop outside of Instagram live sales.

Solution:

A brand new, responsive Shopify website.

Tools used:

Adobe XD & Illustrator; Shopify

Branding Assets

Branding assets included illustrations, a color palette, and typography guidelines.

Mockup & Final Design

User-Friendly Shopping Experience

Because so many of Nature’s Twist’s products are one-of-a-kind, they needed a good way to present their products.

Their existing customers were used to purchasing via Instagram live, so I knew most of their traffic would be coming from mobile and it was imperative to build an easy-to-use, mobile-friendly online store.