Label Design for Line of
Mushroom Tinctures

Project Date:

October 2022

Overview:

A full line of labels for 1 and 2 ounce mushroom tinctures for a new product launch

My contributions:

Color palettes, template design, custom illustrations, and 10 ready-to-print labels

Challenge:

Design labels for a new product launch – a line of 5 different mushroom tinctures, each in 2 sizes.

Objective:

Create a design that complements yet elevates current branding and visually communicates the company’s personality and value propositions.

Vibe:

Farmy yet clean. Minimal. Botanical. Classy with a hint of Wes Anderson playfulness.

Tools used:

Adobe Fresco & Illustrator

More Than a Label

Additional tasks related to this project:

These products are about to launch, so I’m excited to see how they perform! In the meantime, here’s a few things I learned from doing this project:

I got more comfortable using and refining my own illustrations
I gained more practice in Adobe Illustrator, Adobe Fresco, and preparing files for print
I gained confidence in explaining my design choices and presenting my designs to an outside team
I practiced swift and clear communication, iterated on the client’s feedback, and stuck to tight deadlines